Channel 4 were having the annual Frightfest and to advertise it they usually recycled a leaflet but this year wanted to do something different. They liked this idea so much they made some tv for it too.
Staunch is a self initiated project. This is the branding for a clothing company created and run by myself, which represents anyone looking to make an impact.
A selection of more deeper, intellectual and riskier programs Channel4 wanted to promote. All featured in the Economist, Financial Times, Private Eye, Evening Standard, The Spectator.
There were pool of lines to choose from, one we really hoped slipped through the net was this one. Everybody liked it so much that they fished out for award-winning Alison Carmichael to illustrate the copy but got let go at the last minute.
A special one. For a our first brief at 4creative we had to let people know about Paul Abbots new series No Offence. A police show where the frocks beat the jocks. Photographed by David Stewart.
Channel 4 wanted to promote their new show about 14 ordinary brits on the run from professional hunters. To do this they bought enough ad space for the average Londoner to see it 33 times. I was part of the digital team.
Colgate needed to re-engage with their audience. We challenged the public to donate a smile to charity. In response to this, Colgate would donate £100,000 to the Children’s Charity, Barnardos. The campaign ended up in a large-scale digital presence, using the UGC photos to be randomly displayed on billboards across the country. The campaign was so successful that it spawned other campaigns of the same nature.
Colgate wanted to show online the 8 benefits of using their Total toothpaste. This day in the life video was created to show what you teeth go through.
It hit a million views in its first month.
Palmolive had a new mens body wash with a proposition of 'Restore your 100%'. The task was to take this online.
Every man likes to brag about all of his endeavours, battle scars, 'I've got this', 'I've got that'... So we decided to have a social wrestle, the more you bragged, the more your 100% depleted with Palmolive letting you restore it back to 100%. Banners would lead people to the Facebook page.
Metro were on their third wrap and this one was about winning. So with that in mind and the Olympics just finished I decided to see how many predictions could be made for following year. Some of them as it turns out came true.
Oracle wanted to appear more human in their communications. We came up with the idea of creating an infographic every week illustrating hot topics happening in tech at the time. All pushed out via their social channels. We original created them for free but the client was so happy with them we ended up earning a nice retainer.
This is a branding project for a nuclear fusion company. A project that was nothing short of world changing if it was pulled off.
After spending a day with the company we set to work, creating a brand identity for them, including a manifesto, tone of voice, DNA, colour palette and logo. The thinking behind the logo echoes the name. Each circle is there to represent the implosion of a bubble, an innocent but key element in the experiment.
The digital account was up for pitch over at Manchester United. The brief from them was simple: How many different ways can we digitally interact with our fans? Our Idea: We Are Manunited. We had everything from forming a dream team out of every player in the teams history to replacing the sidelines with suportive tweets.
Mental health is becoming more and more of a problem today with 1 in 4 experiencing it every year. There is a lot much stigma surrounding any mental condition making it difficult to talk about. But lending an ear and go a long way to understanding any mental illness.
Love plane. Hate crying babies. Heres a little solution to this problem.
"The humour hit me before the shame" is probably the best quote for this. Winner of best use of bad taste, nominated for the people choice award and one unconditional seat in hell. Sorry Michael.