Colgate needed to re-engage with their audience. We challenged the public to donate a smile to charity. In response to this, Colgate would donate £100,000 to the Children’s Charity, Barnardos. The campaign ended up in a large-scale digital presence, using the UGC photos to be randomly displayed on billboards across the country. The campaign was so successful that it spawned other campaigns of the same nature.
Colgate wanted to show online the 8 benefits of using their Total toothpaste. This day in the life video was created to show what you teeth go through.
It hit a million views in its first month.