A selection of more deeper, intellectual and riskier programs Channel4 wanted to promote. All featured in the Economist, Financial Times, Private Eye, Evening Standard, The Spectator.

There were pool of lines to choose from, one we really hoped slipped through the net was this one. Everybody liked it so much that they fished out for award-winning Alison Carmichael to illustrate the copy but got let go at the last minute.