Palmolive had a new mens body wash with a proposition of 'Restore your 100%'. The task was to take this online.
Every man likes to brag about all of his endeavours, battle scars, 'I've got this', 'I've got that'... So we decided to have a social wrestle, the more you bragged, the more your 100% depleted with Palmolive letting you restore it back to 100%. Banners would lead people to the Facebook page.